Good data is essential to successful development. Boring, but so true.
Not that long ago organising an alumni questionnaire was a hassle. Now things are completely different. Really, there is no excuse for not doing it.
Done well, a questionnaire is much more than a way of gathering data; it’s even a goodwill-generator. There are multiple benefits. It can be a kick start for your career-mentoring initiative, a haul of potential legators, further intelligence on major donor prospects, and a route to some great content for your communications.
It needn’t be expensive or time-consuming either. Technology has put paid to that. In fact, it’s an opportunity for you to show your alumni/ae that you are on top of your game and that you value them.
You need to make it stylish and smart. One school I know recently carried out a well-executed questionnaire initiative. They achieved a 60% response rate – all online. A great result and no laborious keying in of data.
It’s worth doing.