What’s best for you?
A one-off appeal or properly embedded fundraising? We can help determine the right approach for your organisation – an approach that will make the most of your constituency of supporters, but one that is firmly rooted in the practical.
With 25 years of fundraising experience in many different scenarios, we have a strong sense of what is possible and what isn’t. We’ll listen to you and we’ll ask you questions.
The principles of an effective case for support are simple and the advantages of investing serious time and effort into creating one are obvious. So it’s surprising that so many fundraising initiatives launch without enough groundwork.
First let’s look at how a case for support fits into fundraising. There are only four ingredients to any effective fundraising campaign.
Weighing up what's possible
It takes experience and research to determine whether a fundraising target is realistic in the context of your constituency. But it’s important to get this work right. You need to strike the right balance between realism and aspiration. You need a success rather than an appeal which stalls and undermines your credibility.
We will weigh up the strength of your case for support and the potential of your constituency. We can scan for wealth and we will combine this raw data with an analysis of propensity to give. It’s one thing being rich, it’s quite another being minded to give to a particular cause.
We also have the expertise to assess the full fundraising mix available to you – individuals, charitable trusts, companies and structural sources.
A feasibility study is more than an academic exercise. In practice, it is the beginning of the donor-cultivation process. The contacts we open up, the questions we ask all prepare the way for fundraising.